Messages From Top Marketeers—How You Can be Part of Their Team
Tuesday 11–12 noon
Increasingly today, as decisions about communications and marketing budget allocations are going higher up the ‘food chain’ to the desk of the CMO, printing companies can no longer rely on their print buyer contacts to ensure a constant flow of future work. Learn what you need to know from our panelists’ perspective—their views about online communication, changing consumer buying behavior, changes in vertical markets—and what print and cross-media service providers must do now to succeed.
Moderator:
Gina Testa
Vice President, Graphic Communication Industry Business, Xerox
Regina (Gina) R. Testa is vice president, Graphic Communications Industry Business for Xerox. Prior to her current position, Testa was vice president, Channel and Customer Business Development, Xerox Production Systems Group. Earlier, Testa was vice president and general manager of the quick and franchise print segment for Xerox as part of the GC Industry Business team. Testa was also vice president of marketing for the Color Solutions Business Unit in the Xerox Office Document Products Group and, before that, she was general manager, Color Services Business, Xerox Business Services.
Active in both industry and community organizations, Testa is chair of the marketing committee of The Print Council and serves on its executive leadership committee. She serves on the national boards of Printing Industries of America and NPES. Testa previously served on the board of the Print On Demand initiative and the National Association of Print Leadership. She also serves on the board of the Advertising Council of Rochester, which provides professional marketing support to non-profit organizations that address community needs.
Testa has been recognized with numerous awards; most recently honored as an OutputLinks Woman of Distinction and inducted into the Walter E. Soderstrom Society. She received the Positive Difference Award from the Xerox Women’s Alliance where she also served on the board and was President for two separate terms. She received the prestigious Xerox President’s Award and the Joseph C. Wilson President’s Award from the Xerox Production Systems Group. Both awards recognized her outstanding contributions to Xerox worldwide digital color marketing. Testa holds a bachelor’s degree from Colgate University and masters of business administration degree from the Rochester Institute of Technology.
Panelist:
Karen Keenan
Chief Marketing Officer, Integral Metrix Group
With 30 years’ experience in sales, marketing and brand management, Karen Keenan has won numerous awards for her achievements including “Best of Show” at the Philadelphia Direct Marketing Benjamin Franklin awards and the DuPont Marketing Excellence Award. As Director of Marketing of Associates International, Inc., Karen helped her clients bring home 26 awards in the last two years.
Karen spent 14 years at the Eastman Kodak Company in the printing and publishing division in various roles from Sales to Creative Segment Manager and then as Dealer Marketing Manager and Corporate Accounts Manager. She moved on to the DuPont Company to become the Print Media Manager and then the Global Brand Manager of the Printing and Publishing Color Proofing business. Karen left the corporate environment in 2001 to become an owner and partner in a digital printing business, DocuSource, which was sold to Associates International in 2004 where she stayed on to lead Ai’s marketing initiatives. In addition to her role as CMO at IMG, Karen is currently serving as President of the Philadelphia Direct Marketing Association and frequently speaks at industry conferences on integrated campaign development.
Panelist:
Jim Mikol
EVP Director, The Solutions Group, Leo Burnett Worldwide
Jim Mikol is very involved in creating efficient digital production processes and innovative solutions at Leo Burnett, one of the world’s largest agency print producers. He is currently working on global production solutions for Leo Burnett Worldwide. Before coming to Burnett in 1998, he was Director of Creative Services at Kraft Foods, where he led the transformation of their large commercial photo studio to digital and established a web based image bank.
He is an advocate of technology based solutions and client focused answers to production problems. In 2002 he was elected to Print Media’s Hall of Fame and in 2007 was elected to the Executive Committee of the Print Council. He recently was elected to the Idealliance Board of Directors and was a member of the 4A’s Print Management Committee for several years.
Mikol has the unique background of working for a client, a vendor and an agency. He has a degree in Communication Arts from Xavier University in Cincinnati, and has done graduate work in film and law.