“Impact of Electronic Technologies on Print”―A Market Research Study by PRIMIR
Wednesday 8–8:45am
As new technologies advance, often they destroy prior technologies. Electronic technologies will not destroy print, but they are irrevocably changing the function of print and, depending upon the application, the volumes of print required. In evaluating the impact of electronic technologies on key print applications, this PRIMIR study not only explores print displacement, but also identifies opportunities for firms in the print value chain.
Marco
Boer
Vice President, IT Strategies
Mr. Boer, a trusted consultant to the digital printing industry, is Vice President at I.T. Strategies where he focuses on product planning for graphics, transaction, and publishing printers and emerging industrial digital printing applications. Prior to joining I.T. Strategies, Mr. Boer was manager of International Data Corporation’s (IDC) Printer Market Research service. At IDC, he was responsible for creating and implementing a worldwide printer research strategy and became a recognized authority on desktop printers. Prior to IDC, Mr. Boer was a senior printer analyst at BIS Strategic Decisions, where he tracked and forecasted the market and trends for both color and monochrome laser, ink jet, thermal, and dot matrix technologies.
He has a reputation for putting complex information and concepts into a context that is easily understood by his audience. Trade magazines, national newspapers and magazines frequently quote him, and he is a speaker at international conferences sponsored by the Information Management Institute (IMI), the Digital Printing & Imaging Association (DPI), PRIMIR, and others. He guest lectures on a regular basis at New York University’s Graduate School of Graphics Communication.
Mr. Boer holds a Bachelor of Science degree in marketing and international business from the University of Maryland.