Coming Next Year March 10 - 13, 2013 Tucson, Arizona

An Executive Leadership Conference for the Graphic Communications Industry

Delivering the Ultimate Customer Experience

Wednesday 9:15–10:00am

Is there a ‘magic bullet’ for increasing sales, improving customer retention, and boosting profits? According to Scott McKain, all of these outcomes are within your reach by delivering as he calls it: “The Ultimate Customer Experience!®” During this engaging and captivating session you will gain actionable ideas for creating more compelling connections with your customers that will enable your company to stand out and move up—regardless of the economic climate—to increase your sales and profitability in 2012.

Scott McKain

Scott
McKain

Co-founder and Principal, The Value Added Institute

Scott McKain is co-founder and principal of the Value Added Institute (VAI), a think-tank that explores the role of the customer experience in creating lifelong client loyalty, whose work has been featured in numerous national publications. Mr. McKain is a recognized authority on "Delivering the Ultimate Customer Experience,®" and author of the bestselling business books, “ALL Business is Show Business,” that reached the #1 spot on Amazon.com’s business bestsellers list, “What Customers REALLY Want” and, most recently, the “Collapse of Distinction,” named by over 30 major newspapers as one of the top 10 business books of the year.

2012 Conference Schedule Download Conference Brochure »

Sunday February 19, 2012

  • 6–7:30pm

    Welcome Reception

Monday February 20, 2012

  • 9–9:15am

    Opening Remarks

    Laura Lawton-Forsyth

    Chair of the Board, Printing Industries of America
    President, Lawton Printing, Inc. and File-EZ Folder, Inc.

  • 9:15–10am

    The Global Economy–Opportunities and Challenges

    Dr. Jeffrey Rosensweig

    Director of the Global Perspectives Program, Goizueta Business School of Emory University

  • 10–10:30am

    Keeping Print Relevant in an Increasingly Digital World

    Kevin Keane

    President, International Association of Printing Craftsmen

  • 10:30–11am

    30-Minute Networking Break

  • 11–12 noon

    Transforming Your Business for Print Profitability

    Moderator: Chris Bondy

    Gannett Distinguished Professor, Interim Administrative Chair, School of Print Media, Rochester Institute of Technology

    Panelists:

    Robert Blakely

    Vice President Business Development, Echo Communicate, Inc

    Jon Budington

    President and CEO, Global Thinking

    John Sisson

    President, Universal Wilde

  • 12–1:30pm

    Luncheon Session

  • Politics Unplugged with Mark & Lisbeth

    Lisbeth Lyons

    Vice President of Government Affairs, Printing Industries of America

    Mark Nuzzaco

    Government Affairs Director, NPES The Association for Suppliers of Printing, Publishing and Converting Technologies

  • 1:45–3pm

    Power of Print Panel Discussion

    Moderator: Michael Makin

    CEO, Printing Industries of America

    Panelists:

    Benjamin Cooper

    Executive Director, The Print Council

    Bob Lindgren

    President, Printing Industries Association, Inc. of Southern California

    Kerry C. Stackpole

    President, Printing & Graphics Association MidAtlantic

  • Evening on Own

Tuesday February 21, 2012

Wednesday February 22, 2012

Schedule is subject to change

Download Conference Brochure »