Coming Next Year March 10 - 13, 2013 Tucson, Arizona

An Executive Leadership Conference for the Graphic Communications Industry

Social Media and Print: Just Call It Social Business!

Tuesday 8–8:45am

We all know about using social media to stay in touch with friends and acquaintances. And we’ve heard how social media can help build a brand, tighten business relationships, and even lead to direct sales. ‘Social Business’ is the wave of the future—but can it help support your business objectives? Find out as we explore how social media platforms are evolving and integrating with business platforms, and learn what to expect from social technologies going into 2012 and the near future.

Julie Shaffer

Julie
Shaffer

Vice President Digital Technologies, Printing Industries of America

Julie Shaffer is Vice President, Digital Technologies, at Printing Industries of America. She heads up the Digital Printing Council (DPC) as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Shaffer plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Shaffer has a 20-plus year background in pre-media and print and is well known for her graphic production expertise. She is often called upon for training, presentations, and to provide on-site consulting throughout the industry on a diverse range of topics, including PDF, color management, digital printing, social media, and print e-commerce. As an author, Shaffer contributes many articles to industry publications as well as social media venues and pens white papers, case studies, and research reports. Shaffer is co-author of several books, including The PDF Print Production Guide (1st, 2nd and 3rd edition), the Web-to-Print Primer, and most recently Social Media Field Guide: A Resource for Graphic Communicators.

2012 Conference Schedule Download Conference Brochure »

Sunday February 19, 2012

  • 6–7:30pm

    Welcome Reception

Monday February 20, 2012

  • 9–9:15am

    Opening Remarks

    Laura Lawton-Forsyth

    Chair of the Board, Printing Industries of America
    President, Lawton Printing, Inc. and File-EZ Folder, Inc.

  • 9:15–10am

    The Global Economy–Opportunities and Challenges

    Dr. Jeffrey Rosensweig

    Director of the Global Perspectives Program, Goizueta Business School of Emory University

  • 10–10:30am

    Keeping Print Relevant in an Increasingly Digital World

    Kevin Keane

    President, International Association of Printing Craftsmen

  • 10:30–11am

    30-Minute Networking Break

  • 11–12 noon

    Transforming Your Business for Print Profitability

    Moderator: Chris Bondy

    Gannett Distinguished Professor, Interim Administrative Chair, School of Print Media, Rochester Institute of Technology

    Panelists:

    Robert Blakely

    Vice President Business Development, Echo Communicate, Inc

    Jon Budington

    President and CEO, Global Thinking

    John Sisson

    President, Universal Wilde

  • 12–1:30pm

    Luncheon Session

  • Politics Unplugged with Mark & Lisbeth

    Lisbeth Lyons

    Vice President of Government Affairs, Printing Industries of America

    Mark Nuzzaco

    Government Affairs Director, NPES The Association for Suppliers of Printing, Publishing and Converting Technologies

  • 1:45–3pm

    Power of Print Panel Discussion

    Moderator: Michael Makin

    CEO, Printing Industries of America

    Panelists:

    Benjamin Cooper

    Executive Director, The Print Council

    Bob Lindgren

    President, Printing Industries Association, Inc. of Southern California

    Kerry C. Stackpole

    President, Printing & Graphics Association MidAtlantic

  • Evening on Own

Tuesday February 21, 2012

Wednesday February 22, 2012

Schedule is subject to change

Download Conference Brochure »