Keeping Print Relevant in an Increasingly Digital World
Monday 10–10:30am
With mobile marketing, QR codes, augmented reality and iPads, Kindles, Nook Color and other tablet devices, there are plenty of new communication alternatives to print. Just when you thought you understood these technologies along comes Blippar video, Documobi, Daqri, Clic2C, and Aurasma. Learn how we, as the printing industry, can continue to keep relevant in the minds of CMOs and ‘John Q. Public’ by combining the strength of print with electronic communications technologies.
Kevin
Keane
President, International Association of Printing Craftsmen
Kevin Keane’s 30 year career in the printing industry began as a press operator. A decade later he was named president of Insty-Prints, Inc., a pioneer franchising firm with revenues over $80 million and locations in 42 states and three countries. Having worked every facet of the business, he left Insty-Prints in 1990 and began consulting with, and leading marketing seminars for service printers interested in maximizing top line revenues and bottom line profits. He was named Executive Director of The International Association of Printing House Craftsmen, Inc. in February of 1991.